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Retirement Planning


Life Insurance

About 10 Zen Financial

10 Zen Financial will allow you to work with a CERTIFIED FINANCIAL PLANNER(™) that specializes in helping individuals and families.  I help you identify financial goals and then create an action plan towards those goals. 


Whether the end result is consolidating your old 401(k)s and finding the right investments for the level of risk you are willing to take, or helping you find the most appropriate life insurance for you and your family, I will do what is right for you, while donating 10% of my net profits.

Lawrence Frydman, MBA, CFP® 
Financial Planner

Lawrence F (002).jpg

I'm a 2007 graduate of Rutgers University and a 2012 graduate of the Master of Business Administration program at Rutgers.  With 8 years of financial industry experience, I decided to launch 10 Zen Financial as a way to give back to the community and do my part to help make the world a better place.  

As someone who has benefitted from meditation, "Zen" to me means being mindful of how I think and act.  The "10" in 10 Zen is the percentage of my net profits that I am committing to non-profit organizations.

I love staying active and have completed multiple olympic distance triathlons.   Health and wellness is important to me and I completed the Certified Nutrition Coach exam as a way take care of myself.


My wife Liz is a wellness coach and meditation instructor.   We live in Maplewood, NJ with our adorable dog Bella.

Charities that I donate to

10% of net profits go to these 10 non-profits (1% goes to each non-profit)


Non-profits are subject to change yearly after donation is made.

10 Zen Financial is not affiliated with the following charities or Prudential Insurance Agency, LLC and its affiliates.

Alzheimer's Association

Covenant House New Jersey

American Brain Foundation

Autism Speaks

Mercy Ships

National Multiple Sclerosis Society

Community Food Bank of New Jersey

Michael J. Fox Foundation for Parkinson's Research

Natural Resources Defense Council

Brain & Behavior Research Foundation



10 Zen Financial


Lawrence Frydman, MBA, CFP®


1585 Springfield Ave

Suite 2

Maplewood, NJ 07040

Check the background of your financial professional on FINRA's BrokerCheck.

Lawrence Frydman offers financial planning and investment advisory services and programs through Pruco Securities, LLC (Pruco)(Member SIPC), under the marketing name Prudential Financial Planning Services (PFPS), pursuant to a separate client agreement. Offering insurance and securities products and services as a registered representative of Pruco, and an agent of issuing insurance companies.  10 Zen Financial is not affiliated with Prudential Insurance Company of America and it's affiliates, including Pruco.  Other products and services may be offered through a non-Prudential entity. 1-800-778-2255.
10 Zen Financial does business in the following states:
Securities: [CA, MA, NJ and NY]
Life Insurance: [CA, MA, NJ (CA License # 0K27354)]
Annuities: [CA, MA, NJ]
Property & Casualty: [NJ]
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